Instagram

Video Series

When You…

Summary

Create a relatable video addressing common struggles (e.g., “When you feel stuck and don’t know what to do”). Use humor, real talk, or emotional storytelling to engage your audience.

Purpose

This format encourages engagement because it resonates with specific emotions or experiences. It makes people feel seen and understood while introducing the workbook as a helpful tool. By highlighting a common struggle and showing a relatable reaction, you create a post that is highly shareable and sparks conversation.

Brainstorm

  • What’s a common mental block or emotional struggle that people experience?
  • How can you make the scenario funny, dramatic, or deeply relatable?
  • What’s a universal reaction people have to a frustrating or confusing moment?
  • How can you seamlessly introduce journaling as a solution without being overly promotional?
  • Would this work better as a comedic skit, raw emotional moment, or motivational shift?

On-Screen Text

“When you have 100 ideas but can’t take action on any of them”

Content

  • Open with a relatable struggle that instantly connects with viewers.
  • Show the reaction to the situation, whether it’s frustration, avoidance, overthinking, or procrastination.
  • Transition smoothly to a clip of you using the workbook, showing it as a tool that helps navigate the challenge.
  • Keep the video short, engaging, and visually dynamic.
  • End with a simple takeaway that encourages action.

Shot List

  • A text overlay introduction setting up the struggle.
  • A dramatic or exaggerated reaction shot showing the frustration.
  • A funny or emotional moment that makes it highly relatable.
  • A smooth transition to the solution, showing you journaling or working through the issue.
  • A final reflection shot, reinforcing the idea that journaling provides clarity.

Call-To-Action

“Stuck in overthinking? The workbook can help you organize your thoughts and take action.”

Caption

Relatable Opening Hook

(Start with a short, punchy statement that makes people instantly relate.)

Example:
 “Me: I have so many ideas. Also me: Completely frozen and doing nothing about them.”

Describe the Struggle & Solution

(Explain why this moment is so relatable and how journaling can help.)

Example:
 “Sometimes my brain feels like a browser with 100 tabs open… and I have no idea which one is playing music. Writing it down helps me sort through the chaos.”

Encourage Engagement – Ask a Question

(Invite viewers to share their experiences.)

Example:
 “Anyone else get stuck overthinking instead of actually doing the thing?”

Call to Action – Subtly Introduce the Workbook

(Position the workbook as a tool to help with the struggle.)

Example:
 “If your thoughts feel like a never-ending loop, [tag workbook brand] has been a lifesaver for me!”

Hashtags – Optimize for Discoverability

(Include a mix of niche, broad, and trending hashtags.)

Example:
 #Overthinking #RelatableContent #MindsetShift #PersonalGrowth #JournalingForClarity #SelfReflection #ProductivityStruggles

Engagement Question

“Anyone else get stuck overthinking instead of actually doing the thing?”

Tips

  • Use a trending meme format or sound—pairing it with a popular audio can boost engagement.
  • Make the struggle feel exaggerated or comedic—drama makes it funnier and more shareable.
  • Use expressive reactions—facial expressions, body language, or internal monologues work well.
  • Keep the pacing fast and snappy—relatable moments should feel quick and engaging.
  • End with a satisfying or humorous resolution—don’t leave the video feeling unfinished.