Instagram

Video Series

The Person Who Sent You This Wants…

Summary

A fun, shareable video with aesthetic lifestyle visuals that subtly nudges the viewer to plan a journaling session, self-care day, or self-growth challenge with a friend. No face shots—just cozy, engaging visuals that make people feel inspired to tag a friend and take action.

Purpose

This format is highly engaging because it encourages social sharing and tagging, making viewers think of someone to send it to. The combination of soft, inviting visuals and a direct message creates a sense of personal connection, making journaling feel like a fun, shared experience.

Brainstorm

  • What relatable journaling or self-growth activity would people want to do together?
  • What lifestyle visuals will make viewers feel cozy, inspired, or nostalgic?
  • How can you make it feel like a direct message between friends?

On-Screen Text

  • “The person who sent you this wants to plan a cozy journaling night with you—tea, candles, deep convos, all of it.”
  • “The person who sent you this thinks you need a self-care day ASAP. No excuses.”
  • “The person who sent you this is already picturing a journaling getaway with you. Just say yes.”
  • “The person who sent you this knows you need a life reset—grab a workbook and let’s do this together.”
  • “The person who sent you this is tired of overthinking alone—time to journal it out.”
  • “The person who sent you this wants to make sure you actually follow through on your goals this time.”

Content

  1. Start with an Aesthetic Opening Shot: Show something calming—flipping through a journal, lighting a candle, making tea.
  2. Display the Message On-Screen: Use bold, easy-to-read text overlay so people immediately get the message.
  3. Show Friendship & Lifestyle Moments: No faces, just scenes of two people journaling together, grabbing coffee, walking in nature, setting up a cozy night in.
  4. End with a Soft Nudge: Encourage the viewer to tag or send it to a friend while showing a satisfying journaling moment.

Shot List

  • Opening shot: A cup of coffee being set down next to a journal.
  • Text overlay moment: “The person who sent you this wants…” appears on screen.
  • Cozy journaling setup: A candle flickering, an open workbook, someone writing.
  • Friendship visuals: Two notebooks on a café table, hands flipping through workbook pages, a scenic walk together.
  • Self-care moments: Pouring tea, wrapping up in a blanket, slow journaling clips.
  • Closing shot: The workbook on a table with a pen resting on it—subtle but inviting.

Call-To-Action

“Send this to someone who needs this reminder—then grab your workbook today!”

Caption

Opening Hook (Make it Feel Personal)

Example:
 “The person who sent you this thinks you need a journaling date ASAP.”

OR

“If you just got this, someone is subtly telling you: Let’s do a self-growth challenge together.”

Encourage Engagement – Call Out a Friend

Example:
 “Tag the person you’d do this with—accountability partners make everything better!”

Call to Action – Subtly Introduce the Workbook

Example:
 “Ready to make it happen? Grab the [tag workbook brand] and start today!”

Hashtags – Optimize for Discoverability

Example:
 #SendThisToAFriend #SelfGrowthBuddy #JournalingTogether #PersonalDevelopment #MindsetShift

Engagement Question

“Who would you do a journaling session with? Tag them!”

Tips

  • Keep the tone light and warm—it should feel like a gentle nudge from a friend.
  • Use aesthetic, cozy visuals that make people want to be part of this moment.
  • Choose a trending sound that’s soft, nostalgic, or calming.
  • Encourage tagging—the more people tag, the more the video spreads.