Instagram

Video Series

[Target Audience] Be Like…

Summary

Create a fun, exaggerated take on the quirks and habits of your target audience, making it highly relatable and shareable while reinforcing the value of the workbook.

Purpose

This format taps into niche humor and inside jokes to build a sense of community. When people feel seen and understood, they’re more likely to engage, comment, and tag friends who relate.

By playfully calling out common habits (like overthinking simple decisions, setting big goals but not knowing where to start, or constantly searching for clarity), this format makes self-improvement feel fun and lighthearted—while naturally leading into the workbook as a helpful tool.

Brainstorm

  • What are the most common struggles of your audience that the workbook helps solve?
  • What’s something funny but true about how they approach self-growth?
  • What’s an inside joke that people in this niche would instantly get?
  • How can you exaggerate the habit for comedic effect?
  • How does the workbook fit into this personality type?

On-Screen Text

  • “Goal-setters be like: ‘I have a 10-step plan… but step one is unclear.'”
  • “Overthinkers be like: ‘Should I make a pros and cons list… or a mind map… or should I just go with my gut?!'”
  • “Personal growth lovers be like: ‘I need clarity, but I also need to overanalyze every possible option first.'”

Content

  1. Opening Hook – Start with a highly relatable or dramatic statement about your target audience.
  2. Exaggerated Action – Act out funny but accurate behaviors (e.g., someone holding multiple planners, researching decision-making frameworks instead of making a decision).
  3. The Punchline – Deliver the final joke or realization (e.g., showing the workbook as a solution).
  4. Subtle Segue to the Workbook – “If this is you, you’ll actually use this one!”

Shot List

  • Opening shot: Staring at a blank page, dramatically sighing.
  • The struggle moment: Looking at multiple self-improvement resources at once, unsure where to start.
  • The punchline: Holding up the workbook like “Finally, something that makes sense.”
  • Final reaction: Satisfied, relieved, or playfully self-aware.

Call-To-Action

“If this is you, this workbook is exactly what you need—get yours today!”

Caption

Opening Hook (Make It Playful & Relatable)

Example:
 “Me trying to find clarity: Reads 10 books, watches 5 TED Talks, still confused.”

Describe the Habit or Struggle

Example:
 “Why do I have 47 notes on my phone with plans I never actually start?”

Encourage Engagement – Ask a Question

Example:
 “Be honest—do you overthink every decision or just the big ones?”

Call to Action – Subtly Introduce the Workbook

Example:
 “Okay but for real, this workbook actually helps. Grab yours today!”

Hashtags – Optimize for Discoverability

Example:
 #SelfGrowthJourney #OverthinkersUnite #PersonalDevelopment #SelfCareHabits #MindsetShift

Engagement Question

“What’s the funniest way you’ve ever overcomplicated something simple?”

Tips

  • Exaggerate for comedic effect – The more dramatic, the funnier it gets.
  • Use a trending audio – Something playful or self-deprecating.
  • Keep it under 10 seconds – Quick, relatable humor works best.
  • Encourage tagging – Make people want to send this to their friends.