Instagram

Video Series

Signs

Summary

List key signs that illustrate struggles someone might be experiencing—struggles that the workbook helps with.

Purpose

This format quickly helps viewers recognize their own challenges, making them more likely to engage and consider the workbook as a solution. When people see their struggles reflected in content, they feel understood and are more inclined to interact, save, or share the post.

Brainstorm

  • What challenges or frustrations does this workbook help with?
  • How do these struggles show up in everyday life?
  • What are small, overlooked behaviors that signal someone might need this workbook?
  • How can you visually illustrate these signs in a way that makes people think, “Wow, that’s me”?
  • How can you create an “aha” moment that makes people realize they need this?

On-Screen Text

“5 signs you might need this right now”

Content

  • Start with a bold text hook, introducing the signs in a way that makes people instantly curious.
  • List each sign one by one, using a mix of text overlays and relatable visuals.
  • Show short, engaging examples of how these signs show up in real life (e.g., feeling overwhelmed, avoiding certain thoughts, struggling to take action, replaying the same problem without progress).
  • Lead into the message about the workbook, showing how it helps process, navigate, or shift these struggles.
  • Keep the pacing fast and engaging to hold attention.

Shot List

  • A text overlay introduction setting up the topic.
  • A quick-cut sequence showing each sign visually.
  • A moment of realization, reflecting on these struggles.
  • A transition to using the workbook, showing it as a helpful tool.
  • A closing shot, reinforcing awareness and the importance of taking action.

Call-To-Action

“Recognize yourself in this? This workbook was made for you.”

Caption

Relatable Opening Hook

(Start with a statement that immediately grabs attention.)

Example:
 “If you do at least 3 of these things… it might be time for a reset.”

List the Signs & Their Impact

(Briefly explain how these behaviors show up.)

Example:
 “1️⃣ You keep putting things off, even simple tasks.
 2️⃣ You feel restless but can’t figure out why.
 3️⃣ You say you’re ‘fine’ even when you’re not…
 …Sound familiar?”

Encourage Engagement – Ask a Question

(Invite viewers to reflect on their own habits.)

Example:
 “Which one do you relate to the most?”

Call to Action – Subtly Introduce the Workbook

(Position the workbook as a tool for self-reflection.)

Example:
 “If any of these hit home, [tag workbook brand] was designed to help you work through this in a structured, supportive way.”

Hashtags – Optimize for Discoverability

(Include a mix of niche, broad, and trending hashtags.)

Example:
 #FeelingStuck #SignsYouMight #MindsetShift #PersonalGrowth #SelfAwareness #JournalingForClarity #MentalWellness

Engagement Question

“Which one do you relate to the most?”

Tips

  • Use large, bold text overlays to clearly label each sign.
  • Keep the pacing fast and engaging—don’t let any one shot linger too long.
  • Use trending sounds or audio that fit the mood—whether serious, introspective, or lighthearted.
  • Make the examples feel hyper-relatable—use small, everyday moments that people instantly recognize.
  • Use humor or exaggeration where it fits—relatability is key to shareability.
  • End with a thought-provoking question to spark comments and engagement.