Instagram

Video Series

Repeat After Me…

Summary

Encourage affirmation-based engagement by leading viewers through a powerful, confidence-boosting statement while positioning the workbook as a tool for self-discovery.

Purpose

Affirmations help shift mindsets and reframe self-doubt, making them highly engaging. This format invites the audience to participate by repeating a statement while also encouraging deeper self-reflection. Instead of giving affirmations, the workbook serves as a space for viewers to uncover their own beliefs and create affirmations that resonate with them.

Brainstorm

  • What’s an affirmation you wish you had believed sooner?
  • What’s something you’ve been telling yourself lately to encourage growth?
  • What’s a phrase that would help someone struggling with self-doubt, overthinking, or a major life transition?
  • If you could write your own affirmation today, what would it be?

On-Screen Text

  • “Repeat after me: I trust myself to figure things out.”
  • “Repeat after me: My past does not define my future.”
  • “Repeat after me: I am capable of creating the life I want.”

Content

  1. Start with the hook – Say “Repeat after me…” and introduce the affirmation.
  2. Pause to let the audience say it – Give a moment for them to internalize the words.
  3. Emphasize self-discovery – Explain how creating your own affirmations leads to deeper clarity.
  4. Introduce the workbook as a self-reflection tool – Encourage viewers to explore their beliefs, rewrite negative thoughts, and develop their own affirmations through journaling.
  5. End with empowerment – Leave them with a final, encouraging thought about personal growth.

Shot List

  • Opening shot – A peaceful scene: soft morning light, a journaling space, or nature.
  • Speaking directly to the camera – Making eye contact for a personal connection.
  • Writing or reflecting in a notebook – Suggesting self-discovery.
  • A mindful pause – A deep breath, closing the eyes, or looking reflective.
  • Closing shot – A reassuring, grounding visual: smiling, nodding, or turning a page.

Call-To-Action

“Not sure what affirmations you need most? Use the workbook to reflect, gain clarity, and create affirmations that truly fit YOU!”

Caption

Opening Hook (Make It Engaging & Relatable)

Example:
 “Repeat after me: I am allowed to change, grow, and redefine who I am.”

Explain the Affirmation’s Power

Example:
 “The words we tell ourselves shape the way we move through life. But the most powerful affirmations aren’t the ones we hear from others—they’re the ones we create for ourselves.”

Encourage Engagement – Ask a Question

Example:
 “What’s an affirmation you’ve created for yourself that changed your mindset?”

Call to Action – Subtly Introduce the Workbook

Example:
 “Journaling helped me uncover the words I actually needed to hear. If you’re ready to reflect and create affirmations that truly fit your journey, check out [tag workbook brand]!”

Hashtags – Optimize for Discoverability

Example:
 #MindsetShift #DailyAffirmations #SelfGrowth #Manifestation #SelfTrust

Engagement Question

“What’s one affirmation you’ve written for yourself that made a difference?”

Tips

  • Use a calm, reassuring tone – Make it feel like a personal moment with the viewer.
  • Keep the affirmation short and impactful – The easier it is to remember, the more people will engage.
  • Encourage self-reflection – Position affirmations as a result of deeper self-awareness, not just a quick fix.
  • Use visually soothing aesthetics – Soft lighting, slow movements, and warm colors increase emotional connection.