Instagram

Video Series

My Morning Routine

Summary

Show your intentional morning rituals and how you incorporate journaling with the workbook. Keep it cozy, aesthetic, and relatable.

Purpose

This post connects with viewers who love morning routines, self-care, and productivity. By showing how journaling is naturally woven into your morning, it helps people picture themselves integrating the workbook into their own routine. The goal is to create an aspirational yet achievable moment that resonates with your audience.

Brainstorm

  • What are the non-negotiable parts of your morning routine?
  • What small rituals keep you grounded before starting the day?
  • How could you smoothly integrate journaling into your routine?
  • What aesthetic elements make your mornings feel special? (e.g., a cozy drink, candles, sunlight, soft blankets)
  • If you could describe your ideal morning in three words, what would they be?

On-Screen Text

“Starting my day with intention ✨”

Content

  1. Capture a peaceful moment that symbolizes the start of your day.
  2. Show yourself making your morning drink (coffee, tea, matcha, etc.).
  3. Set up a calm journaling space (e.g., cozy corner, soft lighting).
  4. Open your workbook and write something meaningful (goal, reflection, affirmation).
  5. Show a moment of pause (e.g., sipping your drink, gazing out the window, taking a deep breath).
  6. End with a simple, fulfilling shot that makes viewers want to start their own morning routine.

Shot List

  • Writing in your workbook.
  • Workbook, pen, and morning drink on a cozy setup.
  • Lighting a candle or incense.
  • Pouring coffee, tea, or matcha.
  • Stretching or taking a deep breath.
  • Turning a page in the workbook.
  • Gazing out the window or soaking in the morning light.
  • Closing the workbook and starting your day.

Call-To-Action

“Want to start your mornings with more clarity? Grab the workbook and make this a part of your routine.”

Caption

✨ [Relatable Opening Hook] ✨
 (Start with a personal statement, question, or relatable thought to draw readers in.)

Example: “☀️Does anyone else need a full 30 minutes of quiet before they can function? Same. Here’s how I ease into my day…”

[Share Your Personal Morning Routine]
 (Briefly describe your morning rituals and how journaling fits into them.)

Example: “For me, mornings are all about [insert personal non-negotiable: e.g., journaling, sipping matcha, sitting in the sun]. Writing down my thoughts in [tag workbook] helps me feel grounded, clear-headed, and ready to take on the day.”

[Encourage Engagement – Ask a Question]
 (Use a direct question to spark comments and connection.)

Example: “What’s one small thing you do in the morning that makes a big difference? Let’s swap ideas in the comments! ⬇️”

[Call to Action – Subtly Introduce the Workbook]
 (Encourage viewers to check out the workbook without being overly salesy.)

Example: “If you’ve been looking for a way to start your mornings with more clarity, I highly recommend giving journaling a try. [Tag workbook brand] makes it so easy to reflect, set intentions, and start the day feeling aligned. ?”

[Hashtags – Optimize for Discoverability]
 (Include a mix of niche, broad, and trending hashtags for better reach.)

Example: “#MorningRoutine #SelfCareRitual #IntentionalLiving #Journaling #MindfulMornings #SlowLiving #WellnessJourney”

Engagement Question

“What’s one small thing you do in the morning that makes a big difference?”

Tips

  • Include other trending products in your morning routine (and tag the brands).
  • Keep the visuals calm and immersive so viewers feel drawn into the moment.
  • Use trending ‘morning routine’ sounds (lo-fi beats, soft piano, or nature sounds).
  • Highlight aesthetic morning details people love (e.g., frothy matcha, cozy blankets, sunlight through the window).
  • Make it relatable yet aspirational—something that looks peaceful but feels achievable.