Instagram

Video Series

My Current Obsession Is…

Summary

Share a product, habit, or mindset shift you’re currently loving—including the workbook—while making self-growth feel trendy and aspirational.

Purpose

This format creates curiosity and engagement by positioning self-improvement as something exciting, not overwhelming. It encourages viewers to explore new habits in a fun, relatable way.

Brainstorm

  • What small self-care habit has been making a big difference in your life?
  • What mindset shift has changed how you approach your day?
  • What product or tool (including the workbook) has been a game-changer for your growth?
  • How can you visually showcase your obsession in a way that makes it feel irresistible?

On-Screen Text

  • “Currently obsessed with slow mornings, deep journaling, and actually knowing what I want out of life.”
  • “My latest obsession? Romanticizing my self-growth era.”
  • “The habit that’s been changing everything for me lately…”

Content

  1. Start with an engaging hook – use text overlay or a voiceover to introduce your obsession.
  2. Show visually appealing clips – lifestyle shots that illustrate your routine or habit.
  3. Highlight the workbook naturally – include it among other self-care favorites.
  4. End with a satisfying moment – a deep breath, cozy setup, or finishing a journaling session.

Shot List

  • Pouring coffee, tea, or matcha in a cozy setup.
  • Flipping through the workbook or highlighting a favorite page.
  • Writing in the workbook with a peaceful background.
  • A calming morning or evening routine moment.
  • A small self-care ritual (e.g., lighting a candle, stretching, reading).
  • Smiling at the camera or journaling outdoors for a refreshing visual.

Call-To-Action

“If you love self-growth, you’ll love this workbook—get yours today!”

Caption

Opening Hook (Make It Personal & Relatable)

(Start with what you’re currently obsessed with.)

Example:
 “My current obsession: slow mornings, deep journaling, and finally feeling like I have clarity.”

Describe Why It’s Your Obsession

(Explain how it’s making a difference in your life.)

Example:
 “There’s something about slowing down and actually reflecting that just makes everything feel more intentional. I’ve been journaling every day with [tag workbook], and it’s been helping me process my thoughts like never before.”

Encourage Engagement

(Ask viewers about their current self-growth obsessions.)

Example:
 “What’s one habit or ritual you’ve been obsessed with lately? Let’s swap ideas!”

Call to Action – Invite Them to Try the Workbook

(Position it as part of the obsession.)

Example:
 “If you love self-growth and mindful living, you’ll love this workbook. Check it out and start your journey!”

Hashtags – Optimize for Discoverability

Example:
 #CurrentObsession #SelfCareRoutine #MindsetShift #IntentionalLiving #JournalingHabits #RomanticizingLife

Engagement Question

“What’s one self-care habit you’ve been obsessed with lately? Tell me in the comments!”

Tips

  • Use trending audio that matches the vibe – aesthetic, cozy, or motivational sounds.
  • Make it visually engaging – high-quality, slow-paced clips that feel immersive.
  • Feature a mix of products, habits, and mindset shifts – make it feel well-rounded.
  • Encourage viewers to share their obsessions – boost comments and interaction.