Instagram

Video Series

Is Not

Summary

Clarify misconceptions about self-care, mindfulness, and personal growth (e.g., “Self-care is not selfish,” “Boundaries are not mean”).

Purpose

This format helps challenge limiting beliefs and reframe common misconceptions, encouraging viewers to rethink their perspective. Posts that challenge conventional thinking often spark high engagement, conversation, and shares because they create an “aha” moment for the audience.

Brainstorm

  • What misconceptions exist about the topics covered in the workbook?
  • What do people often get wrong about self-care, mindset shifts, or personal growth?
  • How can you reframe the misconception in a way that is simple but powerful?
  • What relatable examples can illustrate the difference between the misconception and the reality?
  • How can you make the messaging clear, bold, and thought-provoking?

On-Screen Text

“Self-care is NOT just bubble baths and face masks.”

Content

  • Start with a bold misconception statement, making people pause and rethink.
  • Show a visual of the stereotype (e.g., candles and face masks for self-care).
  • Shift to the real meaning, explaining what self-care truly looks like.
  • Give a simple, impactful takeaway, encouraging a mindset shift.
  • End with a call to action, inviting viewers to explore this further.

Shot List

  • A text overlay introduction stating the misconception.
  • A scene reinforcing the stereotype to make it recognizable.
  • A cut to reality, showing the deeper truth.
  • A moment of reflection, visually reinforcing the reframe.
  • A journaling or self-reflection shot, linking back to the workbook.

Call-To-Action

“Journaling helped me redefine what self-care really means. Get the workbook and try it yourself!”

Caption

Relatable Opening Hook

(Start with a statement that makes viewers rethink their assumptions.)

Example:
 “Self-care is NOT just a face mask and a spa day. Let’s talk about what it actually means.”

Reframe the Misconception

(Explain the deeper reality behind the statement.)

Example:
 “Real self-care looks like setting boundaries, saying no when you need to, and taking care of your mental health—not just bubble baths and candles (even though those are nice too).”

Encourage Engagement – Ask a Question

(Invite viewers to reflect and share their thoughts.)

Example:
 “What’s something you used to believe about self-care that you see differently now?”

Call to Action – Subtly Introduce the Workbook

(Position the workbook as a tool for deeper self-reflection.)

Example:
 “If you’re ready to redefine what self-care means for you, [tag workbook brand] has exercises to help you get clear on what actually supports you.”

Hashtags – Optimize for Discoverability

(Include a mix of niche, broad, and trending hashtags.)

Example:
 #SelfCareIsNot #MindsetShift #PersonalGrowth #SelfReflection #RedefineSelfCare #MentalWellness #IntentionalLiving

Engagement Question

“What’s something you used to believe about self-care that you see differently now?”

Tips

  • Use bold, eye-catching text overlays to highlight the misconception.
  • Contrast the stereotype with reality visually—make the transition feel powerful.
  • Use a strong, relatable misconception—the more people recognize it, the better the engagement.
  • Keep explanations short and impactful—don’t overcomplicate the message.
  • Use a trending sound that complements the tone—whether serious, introspective, or slightly humorous.
  • Encourage discussion in the comments—controversial or surprising takes get more engagement.