Instagram

Video Series

If You…

Summary

Address specific struggles that your audience might be experiencing and offer a solution that aligns with the workbook. Example: “If you feel overwhelmed with your goals, here’s what helped me…”

Purpose

This format is powerful because it directly speaks to viewers’ pain points, making them feel personally addressed and engaged. When people feel like a post is talking directly to them, they are more likely to watch, engage, and consider the workbook as a solution.

Brainstorm

  • What common struggles does this workbook help with?
  • How do those struggles show up in daily life?
  • What’s a simple, practical solution that people can try?
  • How can you keep the video short and engaging while making an impact?
  • How can you make it feel like a personal conversation rather than a generic post?

On-Screen Text

“If you always overthink your decisions, try this…”

Content

  • Start by calling out a common struggle in a way that instantly resonates.
  • Briefly explain how this issue shows up in real life, making it feel relatable.
  • Transition to a simple solution, introducing the workbook as part of the process.
  • Speak directly to the camera, keeping the tone conversational and personal.
  • End with an encouraging message, reinforcing that change is possible.

Shot List

  • A direct-to-camera opening, addressing the viewer.
  • A visual representation of the struggle (e.g., hesitating before making a decision, rewriting a message multiple times).
  • A moment of realization, leading to the solution.
  • A clip of journaling or using the workbook, showing action.
  • A closing shot, reinforcing self-reflection and progress.

Call-To-Action

“Journaling helped me stop overthinking. Try the workbook for yourself!”

Caption

Relatable Opening Hook

(Start with a statement that makes viewers feel personally addressed.)

Example:
 “If you struggle with overthinking, I see you. Here’s what made the biggest difference for me.”

Describe the Struggle & Solution

(Explain the issue in a way that feels relatable and then introduce a helpful tool.)

Example:
 “I used to second-guess every decision, replaying every scenario in my head. Then I started writing things down—it helped me organize my thoughts instead of getting lost in them.”

Encourage Engagement – Ask a Question

(Invite viewers to reflect and respond.)

Example:
 “What’s one decision you’ve overthought recently?”

Call to Action – Subtly Introduce the Workbook

(Position the workbook as a structured way to work through this struggle.)

Example:
 “If your thoughts feel like a never-ending loop, [tag workbook brand] has prompts that help break the cycle.”

Hashtags – Optimize for Discoverability

(Include a mix of niche, broad, and trending hashtags.)

Example:
 #Overthinking #MindsetShift #PersonalGrowth #SelfReflection #JournalingForClarity #MentalWellness #DecisionMaking

Engagement Question

“What’s one decision you’ve overthought recently?”

Tips

  • Speak directly to the camera—make it feel like a personal conversation.
  • Keep it concise and solution-oriented—don’t over-explain, keep the message clear.
  • Use text overlays to emphasize key points so viewers can absorb the message visually.
  • Pair with a trending, introspective, or motivational sound to enhance engagement.
  • Make it feel relatable, not preachy—share personal experiences rather than just giving advice.
  • End on a hopeful note—reinforce that small changes can make a big impact.