Instagram

Video Series

I Used to… Until I…

Summary

Share a personal transformation by completing the sentence: “I used to ____ until I ____.” This format makes growth feel achievable and relatable by showcasing a clear before-and-after shift.

Purpose

This type of content is highly engaging because it taps into the power of transformation. People love seeing tangible progress, especially when it’s framed as a simple mindset or habit shift. By showing a clear contrast between past struggles and current growth, you inspire viewers to reflect on their own journey. This format also makes self-improvement feel approachable—rather than an overwhelming process, it’s broken down into a single, impactful shift that others can apply to their own lives.

Brainstorm

  • What’s a limiting belief or habit you used to struggle with?
  • What was the turning point that helped you change?
  • How did self-reflection (or the workbook) play a role in your growth?
  • What’s an unexpected mindset shift that transformed your daily life?

On-Screen Text

  • “I used to overthink everything until I learned to trust myself.”
  • “I used to feel lost until I started reflecting on what I actually wanted.”
  • “I used to ignore my emotions until I realized that journaling helps me process them.”

Content

  1. Start with a strong opening statement – “I used to [struggle] until I [found a solution].”
  2. Show a before moment – A visual of feeling stuck, frustrated, or lost.
  3. Transition into the shift – Show the key habit or mindset that changed everything.
  4. Emphasize the result – What’s different now? How has life improved?
  5. End with a sense of empowerment – Encourage viewers to reflect on their own growth.

Shot List

  • Before moments – Looking overwhelmed, hesitant, or stuck in a cycle.
  • Small actions leading to change – Writing in the workbook, taking a deep breath, making a decision.
  • Signs of transformation – Smiling, feeling confident, embracing change.
  • A strong ending shot – Walking forward, looking happy, showing a moment of clarity.

Call-To-Action

“If you’re ready to shift your mindset, start with the workbook today!”

Caption

Opening Hook (Make It Powerful & Relatable)

(Start with the phrase to immediately draw people in.)

Example:
 “I used to be afraid of change until I realized that staying the same was scarier.”

Describe Your Transformation

(Explain how a shift in mindset or habits made a difference in your life.)

Example:
 “For the longest time, I thought I had to have everything figured out before taking action. But then I started actually writing things down, working through my thoughts, and trusting my intuition.”

Encourage Engagement

(Get viewers to reflect on their own growth moments.)

Example:
 “What’s something you used to believe that completely changed for you?”

Call to Action – Introduce the Workbook as a Tool

(Position it as the first step toward transformation.)

Example:
 “If you’re working on shifting your mindset, [tag workbook brand] has some of the best prompts to help you start!”

Hashtags – Optimize for Discoverability

Example:
 #MindsetShift #PersonalGrowth #SelfDiscovery #Transformation #SelfReflection #JournalingJourney

Engagement Question

“What’s something you used to struggle with but finally overcame?”

Tips

  • Keep it personal yet universally relatable – others should see their own journey in your words.
  • Use visually striking “before” and “after” moments – contrast makes the transformation feel real.
  • Make the transition smooth and impactful – music, pacing, and text overlays matter.
  • Encourage comments and interaction – ask viewers to share their own experiences.