Instagram

Video Series

I Don’t Know Who Needs to Hear This, But…

Summary

Start with this powerful phrase and share an insightful, relatable, or uplifting message that resonates with your audience.

Purpose

This format instantly hooks people emotionally by making them feel personally addressed. It encourages self-reflection, making them more likely to engage, save, and share.

Brainstorm

  • What’s a powerful realization you’ve had that more people need to hear?
  • What’s a lesson you wish someone had told you sooner?
  • What’s something a friend, therapist, or mentor told you that helped you feel seen?
  • How did journaling help reinforce this message in your life?
  • How can you keep this message short but deeply impactful?

On-Screen Text

“I don’t know who needs to hear this, but… you are allowed to change your mind.”
 “I don’t know who needs to hear this, but… you don’t have to have it all figured out today.”
 “I don’t know who needs to hear this, but… healing is not a linear process.”

Content

  • Start with the phrase: “I don’t know who needs to hear this, but…”
  • Follow with a short, powerful statement that provides reassurance, clarity, or motivation.
  • Briefly explain why this message is important.
  • Tie it back to journaling and how it helped you process or embrace this realization.
  • End with a moment of pause, letting the message sink in.

Shot List

  • Opening shot: Looking directly into the camera, as if speaking to a friend.
  • Text overlay of the key message for emphasis.
  • Soft, meaningful background visuals (e.g., journaling, a sunrise, a peaceful moment).
  • Closing shot: You reflecting, looking thoughtful, or writing in the workbook.

Call-To-Action

“If you need space to process your thoughts, start with the workbook!”

Caption

Engaging Opening Hook

(Start with a statement that draws people in.)

Example:
 “I don’t know who needs to hear this, but your worth is not based on your productivity.”

Expand on the Message

(Explain why this is important and how journaling helped reinforce it.)

Example:
 “For the longest time, I felt guilty for slowing down. Then I realized that rest is just as productive as work. Writing about it helped me understand that my value isn’t tied to how much I accomplish.”

Encourage Engagement – Ask a Question

(Invite viewers to reflect or share their thoughts.)

Example:
 “Did you need to hear this today? Let me know in the comments.”

Call to Action – Subtly Introduce the Workbook

(Position the workbook as a space for self-reflection.)

Example:
 “If you need a safe place to process your thoughts, [tag workbook brand] has guided prompts that help you gain clarity.”

Hashtags – Optimize for Discoverability

(Include a mix of mindset, self-care, and self-reflection hashtags.)

Example:
 #MindsetShift #SelfGrowth #JournalingForClarity #YouAreEnough #HealingJourney

Engagement Question

“Did you need to hear this today? Let me know in the comments.”

Tips

  • Keep the message deeply personal but universally relatable.
  • Use a slow, intentional delivery—let the words sink in.
  • Overlay the key phrase in bold text to grab attention.
  • Make it visually minimal but emotionally powerful—keep the focus on the message.
  • Encourage people to comment, save, and share if it resonated with them.