Instagram

Video Series

I Do [Something Unusual], Why? Because…

Summary

Start with a quirky, unexpected habit you have, then reveal the deeper reason behind it and how it connects to self-growth.

Purpose

This format hooks viewers with curiosity and keeps them watching to understand the “why” behind your unusual habit. By tying it to a self-improvement lesson, it makes personal growth feel more relatable and engaging. The more unexpected, playful, or thought-provoking the habit, the better the engagement.

Brainstorm

  • What’s a weird thing you do that actually helps you?
  • What’s a small, unconventional routine that improves your mindset?
  • Is there something quirky about your journaling that others might find strange but works for you?
  • Do you have a ritual, phrase, or technique that seems odd but has helped your self-growth?

On-Screen Text

  • “I write my journal entries like I’m texting my future self. Why? Because it keeps me accountable.”
  • “I write everything in third-person. Why? Because it helps me see my problems more clearly.”
  • “I leave my journal open on my desk. Why? Because if I don’t, I’ll forget I even have it.”
  • “I answer my own journal prompts out loud. Why? Because saying things makes them feel real.”

Content

  1. Start with the Habit – Show yourself doing the unusual thing without explaining it immediately.
  2. Reveal the “Why” – Explain why this habit helps you, leading into a self-growth insight.
  3. Tie It to the Workbook – Share how the workbook supports this type of self-reflection.
  4. Call to Action – Encourage viewers to try the exercise themselves.

Shot List

  • Opening shot: You doing the quirky habit (e.g., speaking to your journal, writing in an odd way).
  • Reaction shot: A moment of reflection or realization about why this works.
  • Text overlay: The reason behind the habit in short, impactful words.
  • Final shot: You closing your journal, nodding, or smiling as if you just uncovered a big truth.

Call-To-Action

“Try this for yourself—get the workbook and make self-reflection your own!”

Caption

Opening Hook (Make It Intriguing)

Example:
 “I know this sounds weird, but I do [quirky habit]. Here’s why…”

Explain the Habit & Why It Works

Example:
 “I started doing this by accident, but now I swear by it. When I [habit], it helps me [benefit]. It might seem odd, but it’s been a game-changer for my mindset.”

Encourage Engagement – Ask a Question

Example:
 “What’s one weird habit you have that actually helps you?”

Call to Action – Subtly Introduce the Workbook

Example:
 “Self-reflection is personal—find what works for you! If you want structured prompts to dive deeper, [tag workbook brand] is a great place to start.”

Hashtags – Optimize for Discoverability

Example:
 #WeirdHabitsThatWork #JournalingLife #PersonalGrowth #SelfReflection #MindsetShift #LifeHacks

Engagement Question

“What’s the strangest habit you have that actually makes your life better?”

Tips

  • The quirkier, the better – The more unexpected the habit, the more curiosity and engagement it generates.
  • Keep it playful! Even if the habit is serious, present it in a fun, lighthearted way.
  • Use a “wait, what?” moment – Show the habit before explaining it so people are hooked.
  • Encourage others to share their weird habits to boost comments and engagement.