Instagram

Video Series

Do’s and Don’ts of Journaling

Summary

Create a fun and informative video showing best practices and mistakes to avoid when it comes to journaling, self-care, and personal growth.

Purpose

People love quick, actionable tips, especially when framed as “do’s and don’ts.” This format simplifies self-improvement and provides immediate value while making the workbook a clear resource. By contrasting common mistakes with practical solutions, this content makes self-care, reflection, and journaling more approachable and effective.

Brainstorm

  • What are common journaling mistakes that prevent people from getting the most out of it?
  • What self-care habits actually help, and which ones are often ineffective?
  • What’s one small mindset shift that can improve how people approach self-reflection?
  • How can people make journaling a consistent and rewarding habit?
  • What’s a relatable self-care “don’t” that you’ve personally experienced?

On-Screen Text

“The do’s and don’ts of journaling & self-care”

Content

  • Show a “Don’t” scenario first, clearly demonstrating the mistake.
  • Transition smoothly to a “Do” scenario, showing the improved approach.
  • Keep the transition smooth and engaging. You can include multiple examples or focus on just one.
  • End with a clear takeaway and call to action.

Shot List

  • A text overlay introduction framing the topic.
  • A clip showing a common mistake (the “Don’t”).
  • A transition shot moving into the “Do”.
  • Writing in the workbook with a calm, intentional mood.
  • A moment of reflection and clarity—underlining text, flipping through past entries, or adding new thoughts.
  • A final peaceful shot, showing the journaling/self-care process as enjoyable.

Call-To-Action

“Want to build a self-care practice that actually works? Get the workbook and start your journey today!”

Caption

Relatable Opening Hook

(Start with a bold statement or relatable struggle to grab attention.)

Example:
 “Journaling and self-care are supposed to help… so why do they sometimes feel like another thing on the to-do list?”

Describe the Mistake & Solution

(Explain the contrast between common mistakes and the right approach.)

Example:
 “The biggest mistake? Only journaling when life feels overwhelming. Instead, I try to check in with myself regularly, even on good days. That’s why I love using [tag workbook]—it helps me reflect, not just react.”

Encourage Engagement – Ask a Question

(Use a direct question to invite discussion.)

Example:
 “What’s one self-care habit that actually works for you?”

Call to Action – Subtly Introduce the Workbook

(Encourage viewers to use the workbook as a structured tool for self-reflection.)

Example:
 “If you’re looking for an easy way to make journaling and self-care a habit, [tag workbook brand] makes it simple and meaningful.”

Hashtags – Optimize for Discoverability

(Include a mix of niche, broad, and trending hashtags for better reach.)

Example:
 #JournalingTips #SelfCareMatters #MindfulLiving #JournalingForClarity #SelfImprovement #IntentionalLiving #MentalWellness

Engagement Question

“What’s one self-care habit that actually works for you?”

Tips

  • Use bold text overlays to make the “Do’s” and “Don’ts” instantly clear.
  • Keep the pacing snappy—fast transitions, short clips, and engaging edits hold attention.
  • Make it relatable or humorous—exaggerate common mistakes for a lighthearted feel.
  • Use a trending, upbeat sound to match the fast, informative style.
  • Incorporate visual storytelling—show real actions instead of just telling.
  • Highlight the workbook as a tool for improvement—position it naturally as part of the solution.