Instagram

Video Series

Community Question

Summary

Call out your target audience and ask an engaging, self-reflective question related to self-growth to encourage community interaction.

Purpose

This format sparks conversations and builds engagement, making people feel seen and connected while reinforcing the workbook as a tool for deeper reflection.

Brainstorm

  • Who is your specific target audience for this post? (e.g., creatives, overthinkers, entrepreneurs, caregivers)
  • What’s a relatable self-reflection question they would enjoy answering?
  • How can you make the question easy, fun, or thought-provoking?
  • How does this question relate to a key theme in the workbook?
  • What type of response do you want to encourage in the comments?

On-Screen Text

“Overthinkers, what’s one thing you wish you could stop second-guessing?”
 “Creatives, what’s your go-to way to reset when you feel uninspired?”
 “Entrepreneurs, what’s the best piece of advice that changed your mindset?”

Content

  • Start with a direct call-out to your audience. (“Hey overthinkers, this one’s for you!”)
  • Pose a self-reflective or relatable question.
  • Briefly share your own answer or insight.
  • Invite viewers to share their thoughts in the comments.
  • Mention the workbook as a tool for deeper reflection.

Shot List

  • Opening shot: Looking directly at the camera, as if speaking to a friend.
  • Text overlay of the question to grab attention.
  • A quick clip of you reflecting, journaling, or reacting to responses.
  • Closing shot: A call to action directing people to the comments.

Call-To-Action

“Drop your answer in the comments and check out the workbook for more prompts!”

Caption

Engaging Opening Hook

(Start by calling out your audience with a question.)

Example:
 “Overthinkers, what’s one thing you wish you could stop second-guessing?”

Encourage Engagement

(Invite your audience to share their response.)

Example:
 “I used to second-guess every decision I made until I realized that clarity comes from action, not just thinking. Now I journal through my thoughts, and it’s been a game-changer. What about you?”

Call to Action – Subtly Introduce the Workbook

(Position the workbook as a resource for deeper reflection.)

Example:
 “If you want more prompts like this to help you reflect, [tag workbook brand] is full of them!”

Hashtags – Optimize for Discoverability

(Include a mix of niche, broad, and trending hashtags.)

Example:
 #SelfReflection #MindsetShift #JournalingForGrowth #PersonalGrowth #CommentBelow

Engagement Question

“What’s your answer to this? Drop it in the comments!”

Tips

  • Make the question highly relatable and easy to answer.
  • Keep the text overlay bold and clear to catch attention.
  • Use a friendly, conversational tone to encourage responses.
  • Invite people to tag a friend who would relate to the question.
  • Keep the video visually simple—let the question be the focus.