Instagram

Video Series

According to Psychology…

Summary

Share a research-backed insight or therapy-based technique that aligns with the workbook’s practices, making self-growth feel science-backed and credible.

Purpose

Psychology-based content grabs attention and builds trust by reinforcing personal development with scientific facts. People love practical, research-backed insights that they can apply to their lives.

Brainstorm

  • What psychological principles relate to your workbook’s exercises?
  • What science-backed insights make self-improvement easier to understand?
  • What research findings would surprise people and make them want to take action?
  • How can you show the research in action using the workbook?

On-Screen Text

“According to psychology, writing things down makes you 42% more likely to achieve them.”
 “Studies show that reflecting on past experiences improves emotional resilience.”
 “According to brain science, journaling helps reduce anxiety by organizing your thoughts.”

Content

  • Start with a powerful, research-backed fact—something that sparks curiosity.
  • Briefly explain the psychological insight or study (keep it simple and engaging).
  • Show how this principle connects to an action (e.g., journaling, reflecting, setting intentions).
  • Visually demonstrate the takeaway—whether it’s writing in the workbook, experiencing an “aha” moment, or putting the insight into practice.

Shot List

  • Opening text overlay of the psychological insight.
  • Clip of you applying the principle—writing, reflecting, taking action.
  • Supporting visuals—a study citation, a notebook with key words highlighted, an infographic-style pop-up.
  • Final shot showing the workbook as a way to apply this insight.

Call-To-Action

“Use the workbook to put this into action—get yours today!”

Caption

Engaging Opening Hook

(Start with a psychology-backed fact to grab attention.)

Example:
 “Did you know that writing things down makes you 42% more likely to achieve them?”

Explain the Research & Connection

(Briefly break down the insight and why it matters.)

Example:
 “Our brains process thoughts differently when we put them on paper. Studies show that journaling helps clear mental clutter, improves emotional regulation, and increases self-awareness.”

Encourage Engagement – Ask a Question

(Get viewers to reflect and comment.)

Example:
 “Have you noticed a difference when you write things down?”

Call to Action – Subtly Introduce the Workbook

(Position the workbook as a tool that makes applying this insight easy.)

Example:
 “If you want structured prompts based on psychology-backed methods, [tag workbook brand] is the perfect place to start!”

Hashtags – Optimize for Discoverability

(Include a mix of psychology, self-improvement, and trending hashtags.)

Example:
 #PsychologyFacts #MindsetShift #JournalingForGrowth #BrainScience #SelfImprovement

Engagement Question

“Have you noticed a difference when you write things down?”

Tips

  • Start with a strong psychology-backed fact—make it surprising or counterintuitive.
  • Keep the explanation short and digestible—don’t overwhelm with too much science.
  • Use bold text overlays to reinforce key points.
  • Include a visual connection to the insight—a study screenshot, a highlighted passage, or a whiteboard sketch.
  • Encourage viewers to test it themselves and share their experiences in the comments.