How to Share Your Affiliate Link via Email Newsletters For Increased Visibility

Why Use Email for Affiliate Marketing?

Email marketing is one of the most reliable ways to promote your affiliate link because emails reach people directly in their inbox. Unlike social media, where content disappears quickly, emails stay visible until the recipient decides to read or delete them, making them a powerful tool for long-term affiliate sales.

Benefits of Using Email for Affiliate Marketing:

✅ Direct communication – Your message goes straight to the reader’s inbox
✅ Multiple placements – Signatures, footers, CTAs in automated emails, and one-off campaigns
✅ Works for both passive and active promotion – Set-and-forget placements + targeted promotions
✅ Higher conversion rates – Subscribers have already shown interest in your content

This guide will show you how to strategically place your affiliate link in emails using both passive and active methods to maximize clicks and sales.

 

 

Important Disclaimer: Email Features Can Change!

Each email platform has different formatting options and rules regarding affiliate links. Some email providers restrict affiliate links in newsletters, so always check your email provider’s policies before sending emails.

 

 

Passive Income Placements (Set & Forget Strategies)

Since emails are sent consistently, setting up passive placements ensures your affiliate link is always visible without requiring ongoing promotion.

 

📌 Email Signature (Your Affiliate Link in Every Email You Send!)

An email signature is a passive yet powerful way to share your affiliate link because it appears in every email you send—whether it’s a personal email, client correspondence, or professional outreach.

How to Add Your Affiliate Link to Your Email Signature:

1️⃣ Open your email provider’s settings (Gmail, Outlook, Apple Mail, etc.)
2️⃣ Navigate to the Signature settings
3️⃣ Add a short, compelling CTA + affiliate link (Example: “💡 My favorite self-care tool → [Insert Link]”)
4️⃣ Save and apply the signature to all outgoing emails

🔹 Pro Tip: Keep it simple and non-intrusive—your signature should feel like a helpful suggestion, not a sales pitch.

 

📌 Newsletter Footer Placement (Make Your Affiliate Link a Recurring CTA!)

Adding your affiliate link to the footer of your regular email newsletters is a great way to keep it visible in every email without being too pushy.

How to Add Your Affiliate Link to a Newsletter Footer:

1️⃣ Go to your email marketing platform (MailerLite, ConvertKit, Mailchimp, etc.)
2️⃣ Edit your email template to include a footer section
3️⃣ Add a subtle CTA like:

“Looking for self-care tools? Check out my top recommendation → [Insert Link]”

4️⃣ Save the template so it applies to all future newsletters

🔹 Pro Tip: Keep it non-intrusive so it blends naturally with your newsletter content.

 

📌 CTA in Automated Emails (Integrate Your Affiliate Link into Welcome Sequences!)

If you have automated email sequences (such as a welcome series, onboarding emails, or lead magnets), this is one of the best passive ways to generate affiliate sales.

How to Include Your Affiliate Link in Automated Emails:

✔️ Add a relevant CTA to your welcome email
✔️ If you send a freebie or lead magnet, mention the workbook as a next step
✔️ If you have a client onboarding sequence, include your affiliate link as a recommended resource

🔹 Pro Tip: Instead of just adding a link, explain how the workbook helps people and why you recommend it.

 

 

Active Promotions (Where & How to Actively Share the Link)

While passive placements keep your link available, actively promoting your affiliate link in emails drives more engagement and immediate clicks.

 

📢 One-Off Email Campaigns (Targeted Promotions That Drive Immediate Sales!)

Sending a dedicated email campaign to your list is one of the most effective ways to generate affiliate sales quickly.

Ideas for One-Off Email Campaigns:

✔️ Personal Experience Email – Share how the workbook helped you
✔️ Success Stories – Highlight testimonials or real results from workbook users
✔️ Special Promotion Email – Offer an exclusive discount or limited-time deal
✔️ Educational Content – Teach something valuable and position the workbook as a helpful tool

🔹 Pro Tip: Focus on providing value first before introducing your affiliate link.

 

📢 Promotional Segments in Regular Newsletters (Casual Yet Effective!)

Instead of sending a dedicated campaign, you can mention your affiliate link casually in your regular newsletters.

How to Promote Your Link in a Regular Newsletter:

✔️ Add a “Resource of the Week” section featuring the workbook
✔️ Mention it organically in an article or personal story
✔️ End with a CTA like:

“P.S. If you’re looking for a tool to help with [related topic], check this out → [Insert Link]”

🔹 Pro Tip: Readers appreciate genuine recommendations, so frame your mention as a helpful resource rather than a hard sell.

 

📢 Exclusive Offers for Subscribers (Incentivize Your Email List!)

If your affiliate program offers discounts, bonuses, or special deals, use these to encourage subscribers to take action.

How to Create an Exclusive Offer Email:

✔️ Emphasize that the offer is limited-time or subscriber-only
✔️ Clearly explain what they get and how it benefits them
✔️ Use a bold CTA button linking to your affiliate page

🔹 Pro Tip: People love exclusive perks—make them feel special for being on your list!

 

 

Tips for Maximizing Engagement & Conversions

🔹 Use Strong CTAs in Every Email → Instead of just dropping a link, say:

• “💡 This workbook has helped me set goals—I highly recommend it! Grab it here → [Insert Link]”
• “Want to improve your self-care routine? I’ve got a tool for you—click here!”

🔹 Keep Passive Placements Subtle → Avoid overloading your emails with links—blend them in naturally.

🔹 Test Different Email Formats → Try story-based emails, Q&A formats, or list-style recommendations to see what gets the best response.

🔹 Track Clicks & Engagement → Use UTM links or tracking tools to measure how many clicks and conversions come from your emails.

🔹 Encourage Replies → Ask subscribers if they have questions about the workbook—this boosts engagement and provides personal selling opportunities.

 

 

Final Thoughts & Action Steps

🔹 Set up your passive placements today!

• Add your affiliate link to your email signature
• Place it in the footer of your newsletter template
• Include it in your automated welcome & onboarding emails

 

🔹 Start actively promoting your link!

• Send a dedicated email campaign about the workbook
• Mention it casually in your regular newsletters
• Offer exclusive deals for your email subscribers

 

🚀 The more places you share your affiliate link, the more sales you’ll make!

Start using both passive & active email strategies today!