Partner Guides
TikTok is a fast-growing platform with over 1 billion active users, making it an amazing opportunity for affiliate marketing. The platform’s short-form video format allows you to creatively showcase your affiliate link while engaging with a wide audience.
✅ High organic reach – TikTok’s algorithm helps your content reach new people, even without followers
✅ Multiple video formats – You can create short clips, tutorials, and trends to engage viewers
✅ Bio Link option – Once eligible, you can add your affiliate link directly to your bio
✅ Pinned videos keep important content visible
✅ Comment strategy helps remind viewers to check your link
This guide will show you how to strategically share your affiliate link on TikTok using both long-term passive placements and active engagement strategies to maximize earnings.
TikTok frequently updates its rules and features, including who can add links to their bio. Be sure to check your account settings to see if you’re eligible and stay updated on any platform changes.
Passive placements allow your affiliate link to stay visible over time, making it easier for viewers to find and click without needing constant promotion.
The bio link is one of the most effective ways to drive traffic to your affiliate offer because it stays in one place and is accessible whenever people visit your profile.
1️⃣ Go to your TikTok profile
2️⃣ Tap “Edit Profile”
3️⃣ If eligible, add your affiliate link in the “Website” section
4️⃣ Update your bio text with a CTA (Example: “💡 Grab my favorite self-care tool here! ↓”)
🔹 Pro Tip: If you have multiple links, use Linktree or another tool to create a mini landing page with multiple resources, including your affiliate link.
Pinned videos are the first videos people see when they visit your profile, making them an ideal place to introduce your audience to your affiliate offer.
1️⃣ Create a TikTok video explaining the benefits of the workbook
2️⃣ Mention your bio link in the video and in the caption
3️⃣ After posting, tap the three dots on the video → Select “Pin”
4️⃣ Pin up to three videos to keep them at the top of your profile
🔹 Pro Tip: Your pinned video should be an evergreen piece of content that will still be relevant months from now. A good idea is a testimonial, how-to guide, or an explainer video about the workbook.
While passive placements help keep your link accessible, active promotion is key to driving engagement and increasing affiliate sales.
Since TikTok doesn’t allow clickable links in video captions, you need to create content that naturally leads people to check your profile and click your link.
✔️ Explainer Videos – Talk about the workbook and its benefits
✔️ Tutorials & How-To Videos – Show how to use the workbook to achieve a goal
✔️ Storytelling Videos – Share a personal experience and how the workbook helped
✔️ Trend-Based Content – Use viral sounds or challenges while integrating your message
✔️ Behind-the-Scenes Content – Show your personal journey using the workbook
🔹 Pro Tip: Always include a clear CTA at the end of your video, such as:
Since TikTok doesn’t allow links in video descriptions, your goal is to encourage people to visit your bio through strategic captions.
1️⃣ Keep it short and engaging (Example: “Struggling with self-care? This workbook changed my mindset! ⬆️”)
2️⃣ Use emojis to grab attention (Example: “💡 Need clarity? Link in bio!”)
3️⃣ Use hashtags to boost discoverability (Example: #selfcare #goals #mindset)
🔹 Pro Tip: You can also ask a question in your caption to encourage comments, such as:
Since TikTok doesn’t allow links in comments, the goal is to remind people to check your bio link by using the comments section strategically.
1️⃣ Post a TikTok video promoting the workbook
2️⃣ Immediately leave a comment on your own video that says:
📌 “Want to grab this self-care tool? Click the link in my bio!”
3️⃣ Pin your comment so it’s always visible at the top
🔹 Pro Tip: If someone asks a relevant question, reply with:
🔹 Use Strong CTAs in Every Video → Always remind viewers to check your bio link
“💡 This workbook helped me—grab yours! Link in bio!”
“Want to improve your self-care routine? I’ve got a tool for you—bio link!”
🔹 Post Regularly → Consistency helps your content reach more people. Try posting at least 3-4 times per week.
🔹 Engage with Comments → Respond to people who ask questions, guiding them to your bio link.
🔹 Use Popular Sounds & Trends → The TikTok algorithm favors trend-based content, so look for ways to incorporate your affiliate message into trending videos.
🔹 Optimize Your Profile for Clicks → Your bio should be clear, and your profile picture should look professional to build trust.
🔹 Set up your passive placements today!
🔹 Start actively promoting your link!
🚀 The more places you share your affiliate link, the more sales you’ll make!
Start using both passive & active strategies today!
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