Partner Guides
Instagram is a highly visual platform with over 1 billion active users, making it a great place to share your affiliate link in creative ways. Since Instagram offers multiple content formats, you can reach your audience through a mix of passive and active promotions to drive clicks and conversions.
✅ Large, engaged audience that interacts with visual and video content
✅ Multiple content formats (Stories, Reels, Posts, Lives) to promote your affiliate link
✅ Story Link Stickers allow direct linking to the workbook
✅ Bio Link is always visible and easy to access
✅ Pinned Posts & Story Highlights keep your link easily accessible
This guide will show you how to integrate your affiliate link into your Instagram strategy using both long-term placements and active promotions to maximize sales.
Instagram frequently updates its features, which may impact how links can be shared. Be sure to check Instagram’s latest updates before implementing these strategies.
Passive placements help keep your link accessible so that people can discover it naturally when they visit your profile. These placements don’t require constant updates but should be set up strategically to maximize visibility.
Your Instagram bio link is a simple and effective way to make your affiliate link available at all times. Every time someone visits your profile, they’ll have the option to click it.
1️⃣ Go to your Instagram profile
2️⃣ Click “Edit Profile”
3️⃣ Paste your affiliate link in the Website section
4️⃣ Add a CTA in your bio (Example: “💡 Grab my favorite self-care tool here! ↓”)
🔹 Pro Tip: If you promote multiple things, use Linktree or a similar service to create a mini landing page with multiple links, including your affiliate link.
Instagram Stories disappear after 24 hours, but Story Highlights allow you to save important Stories on your profile for people to revisit anytime.
1️⃣ Post an Instagram Story explaining why you love the workbook & add the affiliate link
2️⃣ Save the Story to a dedicated Highlight (Example name: “Self-Care Tools” or “My Favorites”)
3️⃣ Include multiple slides showing the workbook, testimonials, and benefits
4️⃣ Make sure the last slide has a strong CTA (Example: “Grab it now! Link in bio!”)
🔹 Pro Tip: Story Highlights appear directly under your bio, making them easy to find for new visitors.
Pinned posts appear at the top of your Instagram feed, so anyone who visits your profile will see them first.
1️⃣ Create an Instagram Post or Reel introducing the workbook and how it helps people
2️⃣ In the caption, add a CTA and tell followers to check the link in bio
3️⃣ Pin the post to your profile by tapping the three dots on the post → Select “Pin to Profile”
4️⃣ Do this for up to 3 posts or reels to keep them easily accessible
🔹 Pro Tip: Reels often get more organic reach than static posts, making them a great option to pin.
While passive placements help keep your affiliate link visible, active promotion helps drive immediate engagement and clicks. Consistently mentioning your link in content encourages people to check it out.
Instagram Stories are a great way to talk about the workbook and directly link to it without needing followers to visit your bio.
1️⃣ Open Instagram Stories and create a photo or video related to the workbook
2️⃣ Tap the Sticker Icon → Select “Link”
3️⃣ Paste your affiliate link
4️⃣ Add a CTA (Example: “Swipe up & grab this now!”)
🔹 Pro Tip: Use interactive features (polls, questions, sliders) to boost engagement before adding a Story with a link—this increases visibility in the Instagram algorithm!
Since Instagram doesn’t allow clickable links in captions, the best way to increase clicks on your affiliate link is by creating content that naturally encourages people to visit your profile.
✔️ Carousel Posts – Showcase multiple slides about the workbook’s benefits
✔️ Reels – Short, engaging videos that highlight key workbook features
✔️ Single Image Posts – Simple, high-quality images with a strong CTA
✔️ Instagram Live & IGTV – Talk about the workbook, answer questions, and direct viewers to your bio
🔹 Pro Tip: Always include a strong CTA, such as:
A pinned comment is an easy way to remind people to check your bio link when they engage with your posts.
1️⃣ Post a regular Instagram post or Reel related to the workbook
2️⃣ Immediately comment on your own post with:
📌 “Want to grab this self-care tool? Click the link in my bio!”
3️⃣ Pin your comment so it stays at the top
🔹 Pro Tip: Since comments are highly visible when people interact with your post, this strategy can help reinforce your message and encourage clicks.
🔹 Use Strong CTAs → Instead of just saying “Check it out,” say:
“💡 This workbook has changed the way I set goals. Grab yours today—link in bio!”
“Feeling stuck? This workbook will help! Grab it now—Swipe Up!”
🔹 Post Consistently → People need multiple reminders before they take action, so talk about the workbook at least once a week!
🔹 Use Hashtags & Location Tags → This increases reach, especially for Reels & Stories
🔹 Engage with Comments & DMs → If someone asks about self-care, direct them to your link
🔹 Set up your passive placements today!
🔹 Start actively promoting your link!
🚀 The more places you share your affiliate link, the more sales you’ll make!
Start using both passive & active strategies today!
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