How to Make a Strong ‘Who It’s For’ Post That Builds Connection

Why This Type of Content Works

People don’t just connect with products—they connect with identities, values, and shared experiences. When someone sees a post that describes them in a way that feels personal, they instantly feel seen, understood, and part of something bigger.

A “Who It’s For” (Ideal Persona) post speaks directly to those people, calling out not just what they do, but who they are at their core. It’s about making them think, “This is me.”

This type of content works because it:
✔ Helps people self-identify and feel like they belong.
✔ Strengthens emotional connection, making them more engaged and invested.
✔ Leads naturally into the solution, making the next step feel like a perfect fit.

By focusing on personality, values, and struggles, this post taps into something deeper than just a product—it speaks to who they are.

.

.

How to Approach This Content Type

A strong Who It’s For post follows this structure:

1. Start with a clear, identity-driven statement. Speak directly to your audience in a way that reflects how they see themselves.
   • “This is for the deep thinkers who feel like they’re meant for more…”
   • “If you’ve always been the kind of person who questions everything, keep reading…”
   • “For the overachievers who never feel like they’re doing enough…”
2. Describe their mindset, values, and struggles in a way that feels personal. This should go beyond surface-level demographics and instead highlight their thoughts, habits, and emotions.
3. End with a sense of belonging and an invitation to take the next step. Let them know that if this sounds like them, there’s something designed to support them.

✅ Example flow:
“For the dreamers who feel stuck between ideas and action…
✔ You have so many ideas and passions but struggle to pick just one path.
✔ You crave clarity and structure, but rigid plans never seem to work for you.
✔ You get bursts of motivation, but self-doubt sneaks in before you follow through.

If this sounds like you, you’re not alone. There’s a way to bring direction and confidence into your journey.”

.

.

Brainstorming & Idea Starters

Before creating your post, ask yourself:

• How does this audience see themselves? What words would they use to describe their personality?
• What internal struggles do they experience? What thoughts or doubts run through their mind?
• What values and dreams drive them? What are they constantly seeking in life?

💡 Prompts to spark ideas:

• “This is for the [identity trait] who [struggle they experience]…”
• “If you’ve ever felt like [thought/emotion], you’re not alone…”
• “For those who are always [habit or behavior] but feel like [internal conflict]…”

💭 Think about:

• Before finding a solution: How do they define themselves? What challenges come with that?
• What they want: What are they seeking—stability, clarity, creativity, confidence?
• Their self-perception: How do they describe themselves in conversation?

.

.

Tips for Making It Engaging

✔ Make it feel like an identity, not just a problem. People should feel like they’re part of a group or mindset.
✔ Use words and phrases they would use to describe themselves. The more natural it feels, the stronger the connection.
✔ Keep it warm and inviting. The goal is to make them feel understood and included.

🚫 Common Mistakes to Avoid:

• Being too general—instead of “This is for anyone who feels lost,” try “This is for the self-reflectors who journal every night but still feel unsure of their next step.”
• Making it too negative—balance struggles with aspirations and strengths.
• Overcomplicating it—3-5 clear traits or struggles are all you need.

💬 Ways to Boost Interaction:

• End with a question: “Does this sound like you?”
• Encourage engagement: “Tag a friend who fits this description!”
• Use a strong visual—a personal photo, lifestyle shot, or text-based graphic works well.

.

.

Create Your Post

Here’s how to bring your Who It’s For post to life:

1. Start with an identity-driven statement that instantly makes people think, “That’s me!”
2. List 3-5 key personality traits, struggles, or aspirations that define this audience.
3. End with a warm invitation to explore the next step.

💡 Remember: The goal is to make your audience feel deeply understood. When people see themselves in your content, they naturally become curious about what comes next.

.

.

Why This Type of Content Matters

People don’t just buy products—they invest in things that feel aligned with who they are. This post makes them feel like they belong in a space that understands them.

Once they see themselves in your words, they’ll naturally want to take the next step to see how they can turn that connection into action.