How to Craft a ‘Before & After’ Post That Shows Clear Results

Why This Type of Content Works

Sometimes, people hesitate to buy because they’re not sure if it will actually make a difference. They might think:
“Will this really help me?”
“Is this just another workbook I’ll forget about?”
“I’ve tried journaling before, and it never worked—why would this be any different?”

A Skeptic’s Perspective: Before & After post addresses those doubts head-on by showcasing the contrast between life before and after using the workbook. Instead of simply sharing a personal story, this post highlights the transformation that happened as a direct result of working through it.

This type of content works because it:
✔ Validates common doubts. Acknowledging skepticism makes your experience feel more relatable.
✔ Provides clear contrast. People can see a direct “before and after” shift.
✔ Helps hesitant buyers see what’s possible. If they identify with the “before” state, they’ll be more likely to believe they can achieve the “after” state too.

When done well, this post makes people think:
“That’s exactly how I feel right now…maybe this could help me too.”

.

.

How to Approach This Content Type

A strong Skeptic’s Perspective: Before & After post follows this structure:

1. Start from a skeptical mindset. What were your initial doubts or hesitations about using the workbook?
2. Describe what life was like before. What struggles, frustrations, or roadblocks were you facing?
3. Highlight the shift after using the workbook. What changed? How do you feel now?
4. Contrast the “before” and “after” clearly. Show the biggest difference in your mindset, clarity, or progress.

✅ Example approaches:

• Doubt to Discovery: “I used to think journaling was a waste of time, but after working through this, I realized I’d been holding myself back in ways I never noticed before.”
• Before vs. After Contrast: “Before this workbook, my thoughts felt messy and overwhelming. Now, I finally feel like I have clarity and direction.”
• Skeptical But Surprised: “Honestly, I didn’t expect much from this workbook. But after actually committing to it, I was shocked at how much it helped me work through things I had been avoiding.”

.

.

Brainstorming & Idea Starters

To create an engaging Skeptic’s Perspective: Before & After post, ask yourself:

• What doubts did you have before starting the workbook?
• What struggles did you face before using it?
• What changed after you worked through it?
• What’s the biggest difference in how you feel now?

💡 Prompts to spark ideas:

• “I thought this workbook would just be another thing I bought and never used, but…”
• “At first, I was skeptical that journaling could actually help, but after using this workbook, I realized…”
• “I never thought a workbook could actually change my perspective, but looking back, I can see how much has shifted.”

💭 Think about:

• Being real about your initial skepticism. This makes your transformation feel more genuine.
• Making the contrast feel clear. The more defined the before-and-after difference, the more impactful it will be.
• Speaking to people who are currently in the “before” phase. Help them see themselves in your journey.

.

.

Tips for Making It Engaging

✔ Be honest about your doubts. Sharing real skepticism makes the shift feel more believable.
✔ Use strong contrast between before and after. Help people clearly see the transformation.
✔ Make it relatable. Speak to the thoughts and feelings many people have before starting.

🚫 Common Mistakes to Avoid:

• Making the before & after too vague. Instead of “I felt stuck before, and now I don’t,” try “I used to overthink every decision, but now I feel clear and confident.”
• Forgetting to emphasize the shift. The bigger the contrast, the more powerful the impact.
• Sounding too polished or scripted. This should feel personal and authentic.

💬 Ways to Boost Interaction:

• Ask if others have ever felt the same doubts: “Have you ever thought that journaling wouldn’t actually help? I did too—until I gave this a real shot.”
• Encourage engagement: “If you’ve ever felt [describe the ‘before’ feeling], I highly recommend trying this!”
• Use a caption that validates common hesitations: “I never thought a workbook could actually make a difference, but I was surprised by what happened when I finally tried it.”

.

.

Create Your Post

Here’s how to bring your Skeptic’s Perspective: Before & After post to life:

1. Start by acknowledging your skepticism. What doubts or hesitations did you have before starting?
2. Describe the “before” state. What challenges, emotions, or frustrations were you experiencing?
3. Highlight the shift. What changed after using the workbook?
4. Emphasize the contrast. What’s the biggest difference between your mindset before and after?

💡 Remember: This post is all about helping hesitant buyers see what’s possible for them.

.

.

Why This Type of Content Matters

A lot of potential buyers are skeptical—they want to believe a workbook could help, but they’re not convinced. A Skeptic’s Perspective: Before & After post reassures them that change is possible and helps them imagine what their own transformation could look like.

By validating their hesitations and then showing the shift, you make it easier for them to believe:
“If it worked for them, maybe it can work for me too.”