Audience Profile
Short Bio
A personal development, career, or mindset coach in their 28-55s, passionate about helping others achieve success but often feeling lost in their own growth. They focus so much on guiding clients that they neglect their own personal and business development. They seek a structured system to keep themselves accountable, maintain motivation, and prevent burnout while growing their practice.
Psychographics
Goals & Aspirations
They want to continue evolving—not just as a coach, but as an individual. Their dream is to have a clear vision for their coaching practice, stay inspired by their own growth, and prevent burnout by maintaining structure and balance. They aspire to set clear goals, track progress, and build sustainable momentum while still being fully present for their clients.
Pain Points & Challenges
Recommended Workbook
How the Workbook Helps
This workbook provides a guided system for self-reflection, goal-setting, and structured planning, helping coaches align personal growth with business success. It offers strategic exercises to gain clarity, set meaningful goals, and develop a sustainable vision for their coaching practice. By building structure into their personal and professional development, they regain focus and motivation while avoiding burnout.
Workbook Benefits & Features
Ideal Messaging & Tone
“You guide others—now it’s time to create a plan for yourself.”
The message should be empowering, relatable, and focused on sustainability, reminding them that they can’t pour from an empty cup and need structure to keep growing.
Dream Outcome
They regain a sense of clarity and purpose, feeling just as inspired by their own growth as they do by their clients’ success. Instead of feeling stagnant and exhausted, they now have a structured plan for both their coaching practice and personal development. They feel energized, motivated, and confident in their ability to maintain momentum—without burning out.
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