Find Out Where Your Audience Spends Their Time and Attention

Why Understanding Their Spaces Matters

Creating impactful content isn’t just about what you say—it’s also about where you say it. If you want to truly connect with your audience, you need to meet them where they already are. This means understanding both their physical spaces and their digital habits so your content feels natural, familiar, and relevant to them.

In this guide, you’ll learn how to:
✔ Identify the physical locations where your audience spends time
✔ Determine which online platforms and communities they engage with
✔ Align your content with seasonal trends, cultural touchpoints, and holidays

By placing your content in the right spaces, you make it more visible, engaging, and authentic to your audience.

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Where Do They Spend Their Time in the Physical World?

Your audience’s physical environment influences what feels familiar and relevant to them. If your content reflects the places they naturally spend time, it will feel more authentic and connected to their lifestyle.

📌 Consider:

• Do they spend time at coffee shops, yoga studios, therapy offices, bookstores, or wellness retreats?
• Do they work from home, in co-working spaces, or in corporate offices?
• Do they enjoy outdoor activities like hiking, farmer’s markets, or nature walks?
• Are they drawn to spiritual spaces, creative studios, or minimalist home settings?

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How to Use This in Your Content

✅ Capture content in spaces that feel familiar to your audience—whether that’s a cozy café, a clean desk setup, or a peaceful nature setting.
✅ Feature elements in your content that mirror their lifestyle, like a journal next to a latte, a workbook on a yoga mat, or a reflection exercise in a therapy session.
✅ Use lifestyle-based imagery and video to bring your content into their world and make it feel like a natural part of their daily routine.

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For example:

• If your audience spends time in therapy offices or self-improvement workshops, position the workbook as a tool for deeper reflection in those settings.
• If they love cozy bookstore vibes, create content that visually places the workbook in that environment—next to books, candles, or a cup of tea.
• If they are drawn to wellness retreats, frame the workbook as a companion for mindful self-discovery.

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By aligning your visuals with the places they love, your content will instantly resonate and feel deeply relevant to them.

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Where Do They Spend Their Time Online?

Your audience isn’t just influenced by physical spaces—they also consume, share, and engage with content on digital platforms.

📌 Consider:

• Where are they most active? (Instagram, TikTok, Pinterest, LinkedIn?)
• Do they participate in Facebook groups, Reddit forums, or online communities?
• Do they watch long-form YouTube videos, short TikToks, or read in-depth blogs?
• What types of hashtags, trends, or conversations do they engage with?

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How to Use This in Your Content

✅ Focus on the platforms where your audience naturally engages instead of spreading content everywhere.
✅ Research hashtags, keywords, and trends that your audience follows and incorporate them into your content strategy.
✅ Look at the types of content they engage with most (carousel posts, reels, deep-dive captions, live Q&As) and prioritize those formats.

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For example:

• If your audience spends time in Facebook groups for mental wellness, engaging in those spaces and sharing valuable insights can help build trust.
• If they’re active on Pinterest, creating visually appealing, shareable graphics that showcase workbook exercises can attract their attention.
• If they love TikTok or Instagram reels, sharing short, engaging content like “A 5-second mindset shift” can fit seamlessly into their feed.

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By meeting them on their favorite platforms, you’ll increase engagement and visibility while making your content feel natural.

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What Cultural Touchpoints Do They Connect With?

Cultural moments—like holidays, seasons, or special occasions—play a huge role in shaping when and how people engage with content.

📌 Consider:

• What holidays or special occasions do they celebrate? (New Year’s goal-setting, Mental Health Awareness Month, Self-Care September?)
• What seasonal trends or themes resonate with them? (Spring renewal, summer reflection, winter mindfulness?)
• Do they participate in cultural moments like Gratitude Month, Women’s Empowerment Week, or Mental Health Awareness campaigns?

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How to Use This in Your Content

✅ Tie your content to seasonal themes that already matter to them—like goal-setting in January, burnout prevention in December, or self-reflection in the fall.
✅ Create content that aligns with their emotional state during different times of the year—like stress relief in busy seasons or motivation during fresh starts.
✅ Leverage special awareness days to make your content timely and relevant—like World Mental Health Day or Self-Care Awareness Month.

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For example:

• If your audience focuses on goal-setting, position the workbook as a tool for creating a clear vision at the start of the year.
• If they struggle with burnout, highlight workbook exercises that help them unwind and reflect during high-stress seasons.
• If they engage in self-care movements, align your content with trending hashtags and awareness days to increase engagement.

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By tapping into cultural and seasonal moments, your content will feel timely, relevant, and naturally integrated into their lives.

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Exercise: Research Where Your Audience Spends Time

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📝 Step 1: Identify Three Places Your Audience Spends Time Physically
Think about the environments that feel most familiar to them.

For example:
1️⃣ Cozy coffee shops and bookstores
2️⃣ Therapy offices and self-development retreats
3️⃣ Outdoor spaces like parks and nature trails

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📝 Step 2: Identify Their Top Online Spaces
List the platforms and communities they engage with.

For example:
1️⃣ Instagram for motivational content
2️⃣ Pinterest for self-improvement tips
3️⃣ Facebook groups for in-depth conversations

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📝 Step 3: Adjust Your Content Strategy to Meet Them Where They Are
Now that you know where they spend time, brainstorm how to align your content with these spaces.

✅ Capture photos and videos in familiar environments.
✅ Post on the platforms they use most instead of trying to be everywhere.
✅ Plan content around seasonal themes and cultural touchpoints.

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Why This Step is Crucial

✅ When you meet your audience where they already are, your content feels more relevant and engaging.
✅ When you align your visuals with their favorite spaces, your content becomes more authentic and relatable.
✅ When you tap into seasonal and cultural moments, you create content that feels timely and impactful.

By taking the time to understand where they spend their time, you’ll create a stronger connection with your audience and make your content more strategic and effective.

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So, take a moment to reflect:
⭐ Where does your audience spend time physically?
⭐ Where do they engage online?
⭐ How can you integrate these spaces into your content?

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Next Steps:

🔹 Research the top platforms, spaces, and communities your audience engages with.
🔹 Adjust your content strategy to meet them in those spaces.