How to Create a Post That Inspires Word-of-Mouth Marketing

Why This Type of Content Works

One of the most powerful ways to increase sales and visibility is through word of mouth. People trust recommendations from friends and their social circles more than any ad, which makes personal sharing and referrals a key driver for more workbook purchases.

A Word of Mouth post taps into this by encouraging buyers to send the workbook to a friend, turning their purchase into a shared experience and sparking a network effect—where each buyer introduces new people to the workbook, leading to more potential purchases.

This type of content works because it:
✔ Creates instant trust. When someone sees a friend using something, they’re way more likely to want it too.
✔ Leverages personal networks for organic growth. Every share brings in new potential buyers.
✔ Encourages accountability & engagement. People are more likely to complete the workbook when they do it together.

Instead of just talking about the workbook, this post turns it into something worth sharing, making the experience feel even more exciting when done with a friend.

When done well, this post makes people think:
“OMG, I have to send this to my best friend!”

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How to Approach This Content Type

A strong Encourage Word of Mouth post follows this structure:

1. Make it feel like an inside joke or shared moment. Something that sparks “This is so us.”
2. Encourage them to send it to a friend. Instead of just tagging, make it personal—DM or text it!
3. Highlight the accountability aspect. Journaling is even better when done with support.
4. Tie it back to the workbook. Make it clear that the next step is to grab a copy and start.

✅ Example approaches:

• Best Friend Energy: “Send this to your accountability buddy—the one who hypes you up but also gets nothing done without a deadline. Let’s do this workbook together!”
• Inside Joke Style: “If you and your bestie start things way too many times but actually want to finish something for once… this is for you. Send this post and let’s make it happen.”
• Playful Call-Out: “You know that friend who talks about their goals all the time but never writes them down? Yeah… send this to them. No shade, just love.”

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Brainstorming & Idea Starters

To create an engaging Word of Mouth post, ask yourself:

• Who would they want to do this with?
• What playful way can I make this feel personal to them?
• How can I frame it as a “moment” to do together?

💡 Prompts to spark ideas:

• “Send this to the friend who always says ‘we should totally do this’ but never does.”
• “This is for the friend who needs their life together but refuses to open their Notes app.”
• “Tag your journal-loving bestie who gets way too excited about a fresh workbook.”

💭 Think about:

• Encouraging them to take action immediately. “Send this right now!”
• Making it feel personal. Instead of a general share, frame it as an invitation.
• Connecting it to the workbook. “Grab your copy at [link] so we can start together!”

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Tips for Making It Engaging

✔ Keep it playful & conversational. It should feel like an inside joke or relatable moment.
✔ Focus on the shareable moment first. The workbook should be a secondary mention.
✔ Use natural, casual language. No hard-selling—just fun, organic conversation.

🚫 Common Mistakes to Avoid:

• Being too promotional. The best shareable posts don’t feel like an ad.
• Forgetting the call-to-action completely. Keep it subtle but still present.
• Not making it about relationships. The goal is to spark a “this is so us” moment.

💬 Ways to Boost Interaction:

• Ask who their accountability buddy is: “Who’s your ‘let’s do this together’ person? Send this to them!”
• Encourage engagement: “Message this to someone and invite them to start with you!”
• Use a caption that makes them feel seen: “If you’ve been waiting for a sign to start journaling, this is it. And yes, you’re doing it with your bestie.”

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Create Your Post

Here’s how to bring your Encourage Word of Mouth post to life:

1. Start with a fun, shareable statement. (Example: “Send this to your bestie who thrives on self-improvement TikTok but never actually writes anything down.”)
2. Encourage sharing. (Example: “Accountability is key—let’s do this together.”)
3. Casually mention the workbook. (Example: “Grab your copy at [link] and let’s start!”)

💡 Remember: The goal is to spark sharing through fun, relatable moments while still leading back to the workbook.

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Why This Type of Content Matters

The best word-of-mouth marketing comes from genuine, organic sharing. A fun, playful post makes it easy for people to send it to their friends without feeling like they’re promoting something.

By making the workbook part of a relatable, shared experience, this post helps drive engagement, visibility, and sales—without feeling like an ad. Plus, every share multiplies potential buyers, leveraging a network effect that keeps sales growing.