How to Offer ‘Sample Access’ to Let Buyers Try Before They Buy

Why This Type of Content Works

Sometimes, people hesitate to buy because they’re not sure what to expect. They might wonder:
“Will this actually help me?”
“Is this the kind of workbook I’ll connect with?”

A Sample Access post removes uncertainty by giving away one exercise from the workbook. This small taste of the content allows people to experience its value firsthand, helping them feel more confident about making a purchase.

This type of content works because it:
✔ Provides immediate value. People get to engage with the workbook before committing.
✔ Builds trust. Giving something for free shows confidence in the product.
✔ Creates a sense of personal connection. Sharing your favorite exercise makes it feel more personal and meaningful.

When done well, this post makes people think:
“Wow, this one exercise already helped me—I wonder how much more I could get from the whole workbook!”

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How to Approach This Content Type

A strong Sample Access post follows this structure:

1. Introduce the idea of sharing a favorite exercise. Let your audience know you want to give them a small piece of the workbook to try.
2. Explain why this exercise is meaningful to you. What made it stand out? How did it help you personally?
3. Guide people on how to try it. Provide a quick explanation of what they should do and how to get the most out of it.
4. Encourage engagement. Ask them to share their experience or insights after completing it.

✅ Example approaches:

• Personal Favorite Approach: “One of my favorite exercises in this workbook is about shifting perspective. It helped me reframe my self-doubt, and I wanted to share it with you!”
• Small Win Focus: “I love this journaling prompt because it only takes a few minutes, but it creates so much clarity. Try it for yourself!”
• Engagement Invitation: “I’m giving away one of my favorite workbook exercises—give it a try and let me know what insights you gain!”

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Brainstorming & Idea Starters

To create an engaging Sample Access post, ask yourself:

• What’s your favorite exercise from the workbook?
• Why did this exercise stand out to you?
• How did it help you gain clarity, shift your mindset, or move forward?

💡 Prompts to spark ideas:

• “I wanted to share my favorite exercise from this workbook with you—here’s why it made such an impact on me.”
• “This one simple journaling prompt helped me unlock so much clarity. Try it for yourself!”
• “I love how this exercise helped me [describe benefit]. If you’re feeling [describe struggle], this might help you too!”

💭 Think about:

• Making it feel like a personal recommendation. Instead of just giving away a sample, explain why it resonated with you.
• Encouraging people to try it immediately. Ask them to take a moment to reflect and share their thoughts.
• Tying it back to the full workbook. Help them see that this is just a small glimpse of the full experience.

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Tips for Making It Engaging

✔ Make it feel like a gift. Frame this as something valuable they get to experience for free.
✔ Keep it simple and clear. Provide an easy-to-follow explanation so they can try the exercise right away.
✔ Encourage conversation. Ask people to share their insights after completing the exercise.

🚫 Common Mistakes to Avoid:

• Being too vague. Give clear instructions on how to try the exercise.
• Over-explaining. Let the exercise speak for itself—don’t give away too much of the workbook’s content.
• Forgetting to connect it back to the full workbook. Remind people that this is just one small part of a bigger journey.

💬 Ways to Boost Interaction:

• Ask how the exercise made them feel: “What came up for you after trying this prompt?”
• Encourage engagement: “If this resonated with you, let me know what insights you gained!”
• Use a caption that builds curiosity: “This is one of my favorite exercises from the workbook—give it a try and see what it brings up for you!”

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Create Your Post

Here’s how to bring your Sample Access post to life:

1. Introduce the idea of giving away one of your favorite exercises.
2. Share why this particular exercise was meaningful to you.
3. Explain how they can try it themselves.
4. Encourage them to share their experience or insights.

💡 Remember: This post isn’t just about giving something away—it’s about helping people experience the value of the workbook firsthand.

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Why This Type of Content Matters

People are far more likely to invest in something once they’ve experienced its impact. A Sample Access post allows them to try the workbook in a meaningful way, increasing their confidence in its value.

By giving them a small taste of the transformation it offers, you help potential buyers feel like they’ve already taken a step forward—and they’ll want to keep going.