How to Create an Engaging ‘Problem Callout’ Post That Stands Out

Why This Type of Content Works

Sometimes, people don’t realize that something is holding them back until they see it clearly in front of them. Life moves fast, and it’s easy to push through challenges without recognizing patterns that might be keeping us stuck.

A problem callout post is a way to gently bring awareness to those struggles—helping your audience reflect on what might be slowing them down and opening the door for them to explore solutions, like the workbook you’re sharing.

This type of content works because it:
✔ Helps people recognize challenges they may not have fully acknowledged.
✔ Makes them think, “That sounds like me…”, which creates an instant personal connection.
✔ Naturally leads them to seek a solution, making them more open to learning about the workbook.

This isn’t about pointing out problems—it’s about helping your audience pause, reflect, and see that they have the power to create change.

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How to Approach This Content Type

A strong problem callout post follows this structure:

1. Start with a question or statement that encourages reflection. The goal is to get the audience to see themselves in the post and think about whether this applies to them.
   • “Have you ever felt like no matter how much effort you put in, you’re still stuck in the same place?”
   • “You might not even realize what’s been keeping you from moving forward…”
   • “Signs you’re ready for a change…”
2. List specific, relatable signs that someone might be experiencing. Focus on symptoms of the problem that the workbook helps solve.
3. End with an open-ended reflection or mention of the workbook—an invitation for them to consider what’s possible if they take action.

✅ Example flow:
“Signs you might be feeling lost about your goals…

• You keep setting goals but struggle to follow through because they never feel quite right.
• You second-guess your decisions and wonder if you’re on the right path.
• You feel stuck between too many options, unsure of what truly matters to you.

If this sounds familiar, gaining clarity isn’t impossible—it’s just about having the right process to guide you. That’s exactly what [Workbook Name] is designed to help with.”

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Brainstorming & Idea Starters

To create an engaging post, think about:

• What struggles does your audience experience that this workbook helps solve?
• How does this problem show up in their daily life? (What do they struggle with before they realize they need this?)
• What are common thought patterns that keep them stuck? (Self-doubt, overthinking, feeling overwhelmed?)

💡 Prompts to spark ideas:

• “You might be feeling stuck if…”
• “Signs you need more clarity in your life…”
• “Ever feel like you have all these ideas but no direction? Here’s why…”

💭 Tie it into the workbook by thinking about:

• Before using the workbook: What struggles, frustrations, or patterns do they experience?
• After using the workbook: What changes, shifts, or clarity do they gain?

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Tips for Making It Engaging

✔ Make it feel like a realization, not a critique. The best posts make people stop and think without making them feel called out in a negative way.
✔ Keep it concise. Three to five strong signs work best.
✔ Use language that invites connection. Instead of “You’re stuck,” try “You might be feeling stuck if…” to make it softer and more relatable.

🚫 Common Mistakes to Avoid:

• Making it too vague—be specific about how this problem shows up in their life.
• Listing too many signs—this should be quick and impactful.
• Jumping to the solution too soon—the post should lead them to realize the problem before introducing the workbook as a solution.

💬 Ways to Boost Engagement:

• End with a reflection question: “Which of these sounds familiar to you?”
• Invite them to share their experiences: “Have you ever felt this way?”
• Use a compelling visual that complements the message.

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Create Your Post

Here’s how to structure your problem callout post:

1. Open with a reflective question or statement to get them thinking.
2. List 3-5 relatable signs that describe their struggle in a way that feels real.
3. End with an invitation to reflect or consider the workbook as a solution.

💡 Remember: This post isn’t about making people feel stuck—it’s about helping them recognize that there’s a path forward. The first step in solving a problem is realizing it’s there, and this type of content does exactly that.

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Why This Type of Content Matters

People don’t look for solutions until they realize there’s something they want to change. This post helps them connect the dots between their current struggles and the possibility of finding clarity.

By focusing on relatable experiences and gentle self-reflection, this content creates curiosity and makes people more open to exploring the workbook as a next step.